• The Business Ticker: Updates from the CalSouthern School of Business

    Aug 28, 2013 by University Communications
    The business landscape has become a moving target, ever-changing and more fast-moving than ever before. While the economy has slowed in pace, growth in certain business sectors...
  • The Business Ticker: Updates from the CalSouthern School of Business

    Mar 28, 2013 by School of Business
    Market research indicates an upward trend in the digital health technology market: from $1.7 billion in 2010 to $5.7 billion by 2015. This means that the medical field is transitioning to electronic medical records (EMRs), medical software applications and wireless health-monitoring devices.
  • The DBA: Students Share 15 Tips for Success

    Oct 5, 2012 by University Communications
    If you're considering enrolling in CalSouthern's Doctor of Business Administration program, chances are you already know a thing or two about academic success. However, attaining the highest degree in the field in an online environment does present some unique challenges—even for the brightest and most diligent students.
  • The Rise Of Women In Tech

    Oct 4, 2012 by onlinemba.com
    Women are increasingly involved in the tech field, both as consumers and as practitioners, which shouldn’t come as a surprise since over half of social media users are women and the average social gamer is a woman in her 40s.
  • CalSouthern’s DBA Program: The Students’ Perspective

    Sep 16, 2012 by Tom Dellner
    You've probably heard the Doctor of Business Administration (DBA) described as a well-rounded, practical degree, focused on applying current and emerging business strategies to real-world scenarios.
  • Inside the CalSouthern DBA

    Sep 10, 2012 by University Communications
    The business world is experiencing an unprecedented demand for leaders capable of bold, creative and innovative thinking in the face of an increasingly complex, technology-driven economy. With the business community slowly emerging from the recession and beginning to gain traction, the demand will only increase.
  • Why the DBA?

    Sep 10, 2012 by Tom Dellner
    In August 2012, CalSouthern surveyed its student body in the Doctor of Business Administration program. We asked them, among other things, what their motives were for returning to school to pursue their DBA and what unique qualities of the degree led them to enroll.
  • A Marketing Strategy for Today’s Economy

    Nov 19, 2011 by Timothy R. Hawthorne
    Traditionally, direct response marketing has been looked down upon by some as the red-headed stepchild of traditional brand advertising. After all, direct response is the platform best known for bringing us infomercial products like the Chia Pet, Ginsu Knives, and, more recently, the ubiquitous Snuggie.
  • Thoughts on the Passing of Steve Jobs

    Oct 6, 2011 by University Communications
    California Southern University and its School of Business are deeply saddened at the passing of Steve Jobs. The American icon’s impact on CalSouthern was significant and multi-faceted, as was his impact on the global community at large.
  • Constitution Day--An Overlooked Commemoration

    Sep 15, 2011 by University Communications
    On September 17, 2011—Constitution Day—we mark the 224th anniversary of the formation and signing of the U.S. Constitution.



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