BBA | Bachelor of Business Administration

The Bachelor’s Degree Courses at CalSouthern’s School of Business

Below, you’ll find all of the online bachelor’s degree courses offered by CalSouthern’s School of Business. By taking 15 semester hours of elective online bachelor’s courses, you can focus your studies in your particular area of interest, earning your Bachelor of Business Administration Degree with a concentration in management, accounting, human resources management, marketing, international business, or criminal justice.

Required Core Courses

Lower Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Business Elective Courses

Management Electives

Lower Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Accounting Electives

Lower Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Human Resource Management Electives

Lower Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Marketing Electives

Lower Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Entrepreneurship Electives

Lower Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Leadership Electives

Lower Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


International Business Electives

Lower Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Technology Electives

Lower Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes Web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


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