BBA | Bachelor of Business Administration

The Bachelor’s Degree Courses at CalSouthern’s School of Business

Below, you’ll find all of the online bachelor’s degree courses offered by CalSouthern’s School of Business. By taking 15 semester hours of elective online bachelor’s courses, you can focus your studies in your particular area of interest, earning your Bachelor of Business Administration Degree with a concentration in management, accounting, human resources management, marketing, international business, or criminal justice.

Required Core Courses

Lower Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Business Elective Courses

Management Electives

Lower Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Accounting Electives

Lower Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Human Resource Management Electives

Lower Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Marketing Electives

Lower Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Entrepreneurship Electives

Lower Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Leadership Electives

Lower Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


International Business Electives

Lower Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Technology Electives

Lower Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2106 Advertising

Credits : 3

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Learning Outcomes:
  • Define advertising and differentiate it from other forms of marketing communications.
  • Discuss the impact of advertising on the economy.
  • Describe the various groups in the advertising business and explain their relationship to one another.
  • Identify the various methods advertisers use to segment and aggregate consumer and business markets
  • Outline the consumer perception process.
  • Explain the basic steps in the research process.
  • Explain the difference between objectives, strategies, and tactics in marketing and advertising plans.
  • Explain the role of the creative strategy and its principal elements.
  • Describe the roles of the various types of artists in the advertising business.
  • Explain the major types of digital media and their evolving role in advertising.
  • Explain the advantages and disadvantages of magazine advertising.
  • Evaluate the different types of television advertising available.
  • Discuss the various opportunities and challenges presented by digital interactive media.
  • Describe the types of standard outdoor advertising structures
  • Describe how a media plan helps accomplish a company’s marketing objectives.
  • Define direct marketing and discuss its role in IMC
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


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