BBA | Bachelor of Business Administration

The Bachelor’s Degree Courses at CalSouthern’s School of Business

Below, you’ll find all of the online bachelor’s degree courses offered by CalSouthern’s School of Business. By taking 15 semester hours of elective online bachelor’s courses, you can focus your studies in your particular area of interest, earning your Bachelor of Business Administration Degree with a concentration in management, accounting, human resources management, marketing, international business, or criminal justice.

Required Core Courses

Lower Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Upper Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Business Elective Courses

Management Electives

Lower Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Upper Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Accounting Electives

Lower Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Upper Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Human Resource Management Electives

Lower Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Upper Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Marketing Electives

Lower Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Upper Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Entrepreneurship Electives

Lower Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Upper Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Leadership Electives

Lower Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Upper Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


International Business Electives

Lower Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Upper Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Technology Electives

Lower Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Upper Division Courses

MKT 2400 Essentials of Marketing

Credits : 3

This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.

Learning Outcomes:
  • Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Demonstrate an understanding of the language and vocabulary of marketing.
  • Describe the environmental forces that affect the company’s ability to serve its customers.
  • Discuss the importance of understanding customer value perceptions and company costs when setting prices.
  • Write a simple marketing plan and apply marketing concepts.
  • Identify what electronic commerce and interactive marketing are and how they create customer value.
  • Describe how primary and secondary data are used in marketing decisions.
  • Explain the importance of global marketing to the economy of the United States.
  • Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
  • Evaluate and incorporate emerging relevant technologies applicable to the Business environment
  • Demonstrate ethical behavior in regard to information and information technology
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


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