BBA | Bachelor of Business Administration

The Bachelor’s Degree Courses at CalSouthern’s School of Business

Below, you’ll find all of the online bachelor’s degree courses offered by CalSouthern’s School of Business. By taking 15 semester hours of elective online bachelor’s courses, you can focus your studies in your particular area of interest, earning your Bachelor of Business Administration Degree with a concentration in management, accounting, human resources management, marketing, international business, or criminal justice.

Required Core Courses

Lower Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


Upper Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


Business Elective Courses

Management Electives

Lower Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


Upper Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


Accounting Electives

Lower Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


Upper Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


Human Resource Management Electives

Lower Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


Upper Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


Marketing Electives

Lower Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


Upper Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


Entrepreneurship Electives

Lower Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


Upper Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


Leadership Electives

Lower Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


Upper Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


International Business Electives

Lower Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


Upper Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
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Technology Electives

Lower Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


Upper Division Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.
Back


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