BBA | Bachelor of Business Administration

The Bachelor’s Degree Courses at CalSouthern’s School of Business

Below, you’ll find all of the online bachelor’s degree courses offered by CalSouthern’s School of Business. By taking 15 semester hours of elective online bachelor’s courses, you can focus your studies in your particular area of interest, earning your Bachelor of Business Administration Degree with a concentration in management, accounting, human resources management, marketing, international business, or criminal justice.

Required Core Courses

Lower Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


Upper Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


Business Elective Courses

Management Electives

Lower Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


Upper Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


Accounting Electives

Lower Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


Upper Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


Human Resource Management Electives

Lower Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


Upper Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


Marketing Electives

Lower Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


Upper Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


Entrepreneurship Electives

Lower Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


Upper Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


Leadership Electives

Lower Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


Upper Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


International Business Electives

Lower Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


Upper Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


Technology Electives

Lower Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


Upper Division Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
Back


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