BBA | Bachelor of Business Administration

The Bachelor’s Degree Courses at CalSouthern’s School of Business

Below, you’ll find all of the online bachelor’s degree courses offered by CalSouthern’s School of Business. By taking 15 semester hours of elective online bachelor’s courses, you can focus your studies in your particular area of interest, earning your Bachelor of Business Administration Degree with a concentration in management, accounting, human resources management, marketing, international business, or criminal justice.

Required Core Courses

Lower Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Business Elective Courses

Management Electives

Lower Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Accounting Electives

Lower Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Human Resource Management Electives

Lower Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Marketing Electives

Lower Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Entrepreneurship Electives

Lower Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Leadership Electives

Lower Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


International Business Electives

Lower Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Technology Electives

Lower Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


Upper Division Courses

MKT 2420 Marketing Management

Credits : 3

This course is intended to present a strategic and integrative perspective about marketing that goes beyond the basic explanation of terms and concepts. It discusses how the use of the Internet and information technology has influenced marketing and managers of marketing in today's competitive business world. This course appraises new marketing opportunities from product or service development to sales strategies and product mix.

Learning Outcomes:
  • Outline the basic marketing philosophies and job of the marketing manager.
  • Define a framework for a complete marketing strategy.
  • Discuss the marketing research process regarding primary and secondary data sources.
  • Examine the reasons behind consumer purchase decisions.
  • Differentiate between industrial vs. consumer marketing.
  • Constructing a thorough competitor analysis.
  • Describe the process of branding and product positioning.
  • Discuss the factors that affect new product success or failure.
  • Examine how pricing is done and the role of costs in marketing.
  • Interpret the relationship between communications and advertising strategy.
  • Define the different types of sales promotion and strategies.
  • Discuss the importance of channels of distribution.
  • Summarize the techniques of setting sales quotas and compensation amounts.
  • Illustrate the importance and method of preserving good customer relationships.
  • Explain Channels of Distribution in relation to the marketing mix.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
Back


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