BBA in Marketing

BBA | Concentration in Marketing

BBA with a Concentration in Marketing

CalSouthern’s BBA with a Concentration in Marketing: a Closer Look

If you’re considering pursuing an online marketing degree, CalSouthern’s Bachelor of Business Administration (BBA) with a concentration in marketing is an excellent choice to arm yourself with the necessary tools for a career in one of the most important, creative, and results-oriented fields in business. Marketing executives develop and execute the strategies underlying their organizations’ advertising, sales, customer research, and brand-management efforts, among many other initiatives. And with the growing importance of the Internet, social media, and mobile marketing, it’s a sector that’s intimately tied to the latest trends and technologies.

Whether you’re looking to enter the workplace immediately or to progress toward an MBA (or even a doctorate), the bachelor’s-level online marketing degree at CalSouthern provides a valuable combination of core business courses in management and administration with marketing-specific classes. CalSouthern Learners can supplement their BBA with a concentration in marketing by choosing 15 credit hours of elective marketing courses in subjects including advertising, retail management, consumer behavior, sales, brand management, and Internet marketing.

CalSouthern’s proprietary learning platform is 100-percent online, so you’ll be able to earn your BBA with a concentration in marketing without compromising your current work obligations or your family life.

When you enroll in our School of Business, you’ll learn quickly that CalSouthern is different than other online universities. Faculty, administration, and staff judge their performance by your satisfaction and success. The School of Business faculty is comprised of dedicated, responsive instructors with special expertise in the university’s online learning methodology. They are also established and successful business executives who will mentor you on a one-to-one basis, combining formal academic theory with the latest business strategies and tactics. You’ll develop high-order critical thinking, hone your written and verbal business communication skills, and learn to use current technology to collect and analyze business data to arrive at solutions to real-world business challenges.

We urge you to familiarize yourself with the program, our faculty and staff, and some of our successful alumni. We’re confident that the more you learn about CalSouthern, the more you’ll agree that our BBA with a concentration in marketing is a great choice for those searching for an affordable, accredited online marketing degree of the highest quality.

Marketing Courses

MKT 2108 Sales

Credits : 3

This course provides information specific to planning, implementing, and controlling the firm's personal selling function. It involves the discussion of sales territories; management of recruitment, selection, training, and motivation of sales personnel; and the evaluation of sales performance while focusing on the customer's perceived product value and customer need satisfaction.

Learning Outcomes:
  • Examines the 10-step selling process.
  • Explains how personal selling fits into a firms marketing program.
  • Illustrates the impact of social, ethical, and legal issues on a firm's operations.
  • Discusses buyer behavior.
  • Introduces basic verbal and non-verbal communication.
  • Demonstrates an overview of sales knowledge.
  • Demonstrates an overview of sales knowledge.
  • Explains the importance of sales call planning.
  • Describes the different sales presentation methods.
  • Presents four types of questioning techniques for use within a presentation.
  • Discuss the purpose and essential steps of sales presentation.
  • Describe what to do when objections arise.
  • Discuss the 12 ways to a successful close.
  • Integrate the 8 steps involved in increasing sales.
  • Calculate a salesperson's break-even point.
  • Explain the two major elements involved in staffing.
  • Review three approaches to leadership in sales.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.
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