BBA in Marketing

BBA | Concentration in Marketing

BBA with a Concentration in Marketing

CalSouthern’s BBA with a Concentration in Marketing: a Closer Look

If you’re considering pursuing an online marketing degree, CalSouthern’s Bachelor of Business Administration (BBA) with a concentration in marketing is an excellent choice to arm yourself with the necessary tools for a career in one of the most important, creative, and results-oriented fields in business. Marketing executives develop and execute the strategies underlying their organizations’ advertising, sales, customer research, and brand-management efforts, among many other initiatives. And with the growing importance of the Internet, social media, and mobile marketing, it’s a sector that’s intimately tied to the latest trends and technologies.

Whether you’re looking to enter the workplace immediately or to progress toward an MBA (or even a doctorate), the bachelor’s-level online marketing degree at CalSouthern provides a valuable combination of core business courses in management and administration with marketing-specific classes. CalSouthern Learners can supplement their BBA with a concentration in marketing by choosing 15 credit hours of elective marketing courses in subjects including advertising, retail management, consumer behavior, sales, brand management, and Internet marketing.

CalSouthern’s proprietary learning platform is 100-percent online, so you’ll be able to earn your BBA with a concentration in marketing without compromising your current work obligations or your family life.

When you enroll in our School of Business, you’ll learn quickly that CalSouthern is different than other online universities. Faculty, administration, and staff judge their performance by your satisfaction and success. The School of Business faculty is comprised of dedicated, responsive instructors with special expertise in the university’s online learning methodology. They are also established and successful business executives who will mentor you on a one-to-one basis, combining formal academic theory with the latest business strategies and tactics. You’ll develop high-order critical thinking, hone your written and verbal business communication skills, and learn to use current technology to collect and analyze business data to arrive at solutions to real-world business challenges.

We urge you to familiarize yourself with the program, our faculty and staff, and some of our successful alumni. We’re confident that the more you learn about CalSouthern, the more you’ll agree that our BBA with a concentration in marketing is a great choice for those searching for an affordable, accredited online marketing degree of the highest quality.

Marketing Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology
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