MBA | Master of Business Administration

CalSouthern’s Online MBA Courses

Below please find a listing of the online MBA courses that comprise CalSouthern’s MBA degree program. You can focus your course of study by taking 15 elective semester credits in a particular business field, earning an MBA with a concentration in management, finance, human resources, international business, or project management.

Required Core Courses

MKT 86502 Marketing Management

Credits : 3

This course is an in-depth examination of marketing environments and marketing activities and their impact on organizational operations in competitive business settings. The course covers both domestic and international structure of the fundamental marketing functions of product, distribution, pricing, promotion, customer relations, advertising, and production. It discusses competition, consumer behavior, new product development and market strategies.

Learning Outcomes:
  • Integrate the course concepts through interaction with other Learners and your Mentor
  • Demonstrate how strategic planning is carried out at different levels of the organization.
  • Illustrate how consumer characteristics influence buying decisions
  • Identify different levels of market segmentation
  • Compare the important decisions in developing a branding strategy
  • Summarize how marketers can assess their returns on investment of marketing expenditures
  • Demonstrate how consumers process and evaluate prices
  • Assess the challenges a company faces in developing new products
  • Formulate a plan to analyze competitor's strategies, objectives, strengths, and weaknesses
  • Demonstrate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Business Elective Courses

Management Electives

MKT 86502 Marketing Management

Credits : 3

This course is an in-depth examination of marketing environments and marketing activities and their impact on organizational operations in competitive business settings. The course covers both domestic and international structure of the fundamental marketing functions of product, distribution, pricing, promotion, customer relations, advertising, and production. It discusses competition, consumer behavior, new product development and market strategies.

Learning Outcomes:
  • Integrate the course concepts through interaction with other Learners and your Mentor
  • Demonstrate how strategic planning is carried out at different levels of the organization.
  • Illustrate how consumer characteristics influence buying decisions
  • Identify different levels of market segmentation
  • Compare the important decisions in developing a branding strategy
  • Summarize how marketers can assess their returns on investment of marketing expenditures
  • Demonstrate how consumers process and evaluate prices
  • Assess the challenges a company faces in developing new products
  • Formulate a plan to analyze competitor's strategies, objectives, strengths, and weaknesses
  • Demonstrate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Financial Management Electives

MKT 86502 Marketing Management

Credits : 3

This course is an in-depth examination of marketing environments and marketing activities and their impact on organizational operations in competitive business settings. The course covers both domestic and international structure of the fundamental marketing functions of product, distribution, pricing, promotion, customer relations, advertising, and production. It discusses competition, consumer behavior, new product development and market strategies.

Learning Outcomes:
  • Integrate the course concepts through interaction with other Learners and your Mentor
  • Demonstrate how strategic planning is carried out at different levels of the organization.
  • Illustrate how consumer characteristics influence buying decisions
  • Identify different levels of market segmentation
  • Compare the important decisions in developing a branding strategy
  • Summarize how marketers can assess their returns on investment of marketing expenditures
  • Demonstrate how consumers process and evaluate prices
  • Assess the challenges a company faces in developing new products
  • Formulate a plan to analyze competitor's strategies, objectives, strengths, and weaknesses
  • Demonstrate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Human Resource Management Electives

MKT 86502 Marketing Management

Credits : 3

This course is an in-depth examination of marketing environments and marketing activities and their impact on organizational operations in competitive business settings. The course covers both domestic and international structure of the fundamental marketing functions of product, distribution, pricing, promotion, customer relations, advertising, and production. It discusses competition, consumer behavior, new product development and market strategies.

Learning Outcomes:
  • Integrate the course concepts through interaction with other Learners and your Mentor
  • Demonstrate how strategic planning is carried out at different levels of the organization.
  • Illustrate how consumer characteristics influence buying decisions
  • Identify different levels of market segmentation
  • Compare the important decisions in developing a branding strategy
  • Summarize how marketers can assess their returns on investment of marketing expenditures
  • Demonstrate how consumers process and evaluate prices
  • Assess the challenges a company faces in developing new products
  • Formulate a plan to analyze competitor's strategies, objectives, strengths, and weaknesses
  • Demonstrate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


International Business Electives

MKT 86502 Marketing Management

Credits : 3

This course is an in-depth examination of marketing environments and marketing activities and their impact on organizational operations in competitive business settings. The course covers both domestic and international structure of the fundamental marketing functions of product, distribution, pricing, promotion, customer relations, advertising, and production. It discusses competition, consumer behavior, new product development and market strategies.

Learning Outcomes:
  • Integrate the course concepts through interaction with other Learners and your Mentor
  • Demonstrate how strategic planning is carried out at different levels of the organization.
  • Illustrate how consumer characteristics influence buying decisions
  • Identify different levels of market segmentation
  • Compare the important decisions in developing a branding strategy
  • Summarize how marketers can assess their returns on investment of marketing expenditures
  • Demonstrate how consumers process and evaluate prices
  • Assess the challenges a company faces in developing new products
  • Formulate a plan to analyze competitor's strategies, objectives, strengths, and weaknesses
  • Demonstrate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Project Management Electives

MKT 86502 Marketing Management

Credits : 3

This course is an in-depth examination of marketing environments and marketing activities and their impact on organizational operations in competitive business settings. The course covers both domestic and international structure of the fundamental marketing functions of product, distribution, pricing, promotion, customer relations, advertising, and production. It discusses competition, consumer behavior, new product development and market strategies.

Learning Outcomes:
  • Integrate the course concepts through interaction with other Learners and your Mentor
  • Demonstrate how strategic planning is carried out at different levels of the organization.
  • Illustrate how consumer characteristics influence buying decisions
  • Identify different levels of market segmentation
  • Compare the important decisions in developing a branding strategy
  • Summarize how marketers can assess their returns on investment of marketing expenditures
  • Demonstrate how consumers process and evaluate prices
  • Assess the challenges a company faces in developing new products
  • Formulate a plan to analyze competitor's strategies, objectives, strengths, and weaknesses
  • Demonstrate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Healthcare Administration Electives

MKT 86502 Marketing Management

Credits : 3

This course is an in-depth examination of marketing environments and marketing activities and their impact on organizational operations in competitive business settings. The course covers both domestic and international structure of the fundamental marketing functions of product, distribution, pricing, promotion, customer relations, advertising, and production. It discusses competition, consumer behavior, new product development and market strategies.

Learning Outcomes:
  • Integrate the course concepts through interaction with other Learners and your Mentor
  • Demonstrate how strategic planning is carried out at different levels of the organization.
  • Illustrate how consumer characteristics influence buying decisions
  • Identify different levels of market segmentation
  • Compare the important decisions in developing a branding strategy
  • Summarize how marketers can assess their returns on investment of marketing expenditures
  • Demonstrate how consumers process and evaluate prices
  • Assess the challenges a company faces in developing new products
  • Formulate a plan to analyze competitor's strategies, objectives, strengths, and weaknesses
  • Demonstrate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts
Back


Take the first step - Call 800.477.2254