Start by taking a single course
At CalSouthern, you have the option of enrolling in a course without committing to a degree program. It’s a fantastic way to get a feel for the CalSouthern online learning experience before enrolling. You can apply the credits you earn to a CalSouthern bachelor’s degree program, or, since CalSouthern is regionally accredited, the credits are readily transferable into a bachelor’s program at another institution, as well.* Or, maybe you simply want to gain college-level knowledge and expertise in a topic area of interest to you.
Choose from any of the undergraduate courses in CalSouthern’s School of Business. A vast selection of subjects are available, on topics as diverse as business communication, marketing, finance, human resources and international business.
Getting started is quick and easy. No entrance exams are required and you don’t have to provide official transcripts. Courses start every month and you’ll never encounter a closed course or waiting list!
*Although credits from regionally accredited institutions like CalSouthern are readily accepted by other universities, acceptance is at the discretion of the receiving institution.
Undergraduate Business Courses
MKT 2400 Essentials of Marketing
This course is intended to expose Learners to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. They will learn the intricacies of marketing, as well as how the concept of marketing is interrelated to a company's entire vision, mission, and strategic plan.Learning Outcomes:
- Discuss course concepts critically and competently through interaction with Learners and Faculty Mentor.
- Demonstrate an understanding of the language and vocabulary of marketing.
- Describe the environmental forces that affect the company’s ability to serve its customers.
- Discuss the importance of understanding customer value perceptions and company costs when setting prices.
- Write a simple marketing plan and apply marketing concepts.
- Identify what electronic commerce and interactive marketing are and how they create customer value.
- Describe how primary and secondary data are used in marketing decisions.
- Explain the importance of global marketing to the economy of the United States.
- Indicate why a good marketer is an ethical marketer and why good marketers believe in employee diversity.
- Evaluate and incorporate emerging relevant technologies applicable to the Business environment
- Demonstrate ethical behavior in regard to information and information technology
- Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts