Undergraduate Business Courses

Single Courses - School of Business

Start by taking a single course

At CalSouthern, you have the option of enrolling in a course without committing to a degree program. It’s a fantastic way to get a feel for the CalSouthern online learning experience before enrolling. You can apply the credits you earn to a CalSouthern bachelor’s degree program, or, since CalSouthern is regionally accredited, the credits are readily transferable into a bachelor’s program at another institution, as well.* Or, maybe you simply want to gain college-level knowledge and expertise in a topic area of interest to you.

Choose from any of the undergraduate courses in CalSouthern’s School of Business. A vast selection of subjects are available, on topics as diverse as business communication, marketing, finance, human resources and international business.

Getting started is quick and easy. No entrance exams are required and you don’t have to provide official transcripts. Courses start every month and you’ll never encounter a closed course or waiting list!

*Although credits from regionally accredited institutions like CalSouthern are readily accepted by other universities, acceptance is at the discretion of the receiving institution.

Undergraduate Business Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.

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