Undergraduate Business Courses

Single Courses - School of Business

Start by taking a single course

At CalSouthern, you have the option of enrolling in a course without committing to a degree program. It’s a fantastic way to get a feel for the CalSouthern online learning experience before enrolling. You can apply the credits you earn to a CalSouthern bachelor’s degree program, or, since CalSouthern is regionally accredited, the credits are readily transferable into a bachelor’s program at another institution, as well.* Or, maybe you simply want to gain college-level knowledge and expertise in a topic area of interest to you.

Choose from any of the undergraduate courses in CalSouthern’s School of Business. A vast selection of subjects are available, on topics as diverse as business communication, marketing, finance, human resources and international business.

Getting started is quick and easy. No entrance exams are required and you don’t have to provide official transcripts. Courses start every month and you’ll never encounter a closed course or waiting list!

*Although credits from regionally accredited institutions like CalSouthern are readily accepted by other universities, acceptance is at the discretion of the receiving institution.

Undergraduate Business Courses

MKT 2410 Brand Management

Credits : 3

This course is intended to illustrate the importance of branding and brand management to the success of a product or company. Learners will learn how to design a marketing plan that fully utilizes the company’s resources to gain and maintain a market share. Today's business world demands knowledge of strategic brand management, which in turn, leads to success in marketing.

Learning Outcomes:
  • Define the concept of branding and its role in today's marketing world.
  • Summarize the four-step process of brand building.
  • Describe the guidelines for brand positioning and internal branding.
  • Apply criteria, options, and tactics for brand elements.
  • Outline product and pricing strategies as they relate to new perspectives on marketing.
  • Examine the process of integrated marketing communication programs.
  • Discuss channels of distribution such as licensing, celebrity endorsement, and third-party sources.
  • Understand how to establish a brand equity management system.
  • Identify qualitative and quantitative research techniques.
  • Outline comparative and holistic methods for measuring outcomes of brand equity.
  • Define the brand-product matrix and the brand hierarchy.
  • Evaluate the potential and limitations of brand extensions.
  • Describe how to reinforce and revitalize brands over time.
  • Compare the advantages and disadvantages of global marketing programs.
  • Predict future trends and discuss special applications for branding.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Practices ethical behavior in regard to information and information technology.
  • Evaluate information critically and competently.
  • Access information efficiently and effectively
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