Certificate in International Business

Certificate in International Business Courses

CalSouthern’s Certificate in International Business is an 18-credit program, comprised of the following six required courses:

IB 87513 International Marketing

Credits : 3

This course examines the specific issues involved in entering overseas markets and in conducting international marketing operations, as opposed to entering domestic marketing organizations. Attention is focused on problems such as identifying and evaluating opportunities in overseas markets, developing and adapting marketing strategies in relation to specific national market needs and constraints, and coordinating strategies in world markets.

Learning Outcomes:
  • Summarizes international marketing opportunities.
  • Differentiate between a global company and a multinational company.
  • Illustrate the types of trade barriers that may confront a business.
  • Understand the effect of the history of each culture on international marketing.
  • Explore the strategy of planned change
  • Analyze the importance of adaptation or accommodation to differences in behavior patterns.
  • Appreciate the critical nature of jurisdiction when legal disputes arise.
  • Examine qualitative and quantitative research and the problems of gathering primary data.
  • Illustrate the connection between the economic level of a country and the opportunities created as economic growth occurs.
  • Summarize the evolution of NAFTA and its implications for Latin America.
  • Assess the need for strategic planning to achieve company goals.
  • Explore the relationship between consumer perceptions of products and culture.
  • Illustrate the important role of relationship marketing in maintaining competitiveness in industrial goods marketing.
  • Generalize between the home country and foreign country middleman alternatives available to an international marketer.
  • Assess the impact of anti-terrorism regulations on the export/import process.
  • Grade the communications process as a way of better understanding the diversity that exists in developing an international promotional program.
  • Design training programs and compensation systems for international employees.
  • Examine foreign trade zones as an important means of controlling and possibly lessening some of the costs associated with price escalation.
  • Describe the dangers of stereotyping foreign managers.
  • Introduce self and explain course expectations
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.

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