Title: “Developing a Powerful Online Lead-Generation Engine: How to Write Your Own Success Story”
Date: January 4, 2013
Presenter: Judy Key Johnson
Description: Every sale starts as a sales lead. This presentation uses motivating, real-world examples to show how ordinary companies—even those with limited expertise and limited resources—can create a dynamic lead-generation engine through online marketing.
The key is understanding all the possible techniques, and then selecting the ones that are best-suited for your circumstances. However, you’ll never hear all this information from a single vendor; every marketing company has something to sell and—guess what—whatever solution they happen to sell also happens to be the “best” and sometimes the “only” solution you need, or so they say.
This fast-paced introduction to online lead generation, lead nurturing and call-to-action techniques is invaluable, whether you are tasked with executing your organization’s online marketing strategy, or are an executive looking to better manage the department.
Bio: A true master of “tell it like you see it,” Judy Key Johnson is a former IBM sales representative and business executive. A risk-taker, she left “Big Blue” after 19 years to become president of a dot com software company. After a wild and glorious ride, which included helping to raise $37M in venture funding, Judy formed Key Marketing Group in 2002. The company provides full-service marketing and search engine optimization services. Judy has a BA in biology from Pomona College and a MBA in finance from San Jose State University.