11/1/13 - The Successful Entrepreneur’s Toolkit: Essential Skills for Starting—and Sustaining—a Successful Business

Oct 16, 2013 by Wing Lam

Wing Lam Title: “The Successful Entrepreneur's Toolkit: Revealing the Most Essential Skills for Starting—and Sustaining—a Successful Business in Today's Market”
Date: November 1, 2013
Presenter: Wing Lam

Description: In this fast-moving lecture, Wing Lam, founder of Wahoo's Fish Tacos, business professor and sought-after speaker on entrepreneurship, outlines the most mission-critical skills an aspiring business leader needs in the 21st-century marketplace.

Lam describes the primary challenges facing new businesses today before discussing innovative solutions for emerging entrepreneurs, including guerilla marketing techniques, word-of-mouth and social media strategies, as well as innovative ways to leverage—and sustain—an organization's unique competitive advantages. Lam is charismatic, candid and passionate about educating and inspiring those who share his love for entrepreneurship.

Learning Objectives:

  • Attendees will learn to “market on a dime”—Lam's principles of successful and cost-effective marketing.
  • Attendees will gain a better understanding of how to leverage the power of word-of-mouth marketing in a digital world.
  • Attendees will learn strategies for sustaining initial entrepreneurial success.

Bio: Wing Lam co-founded Wahoo's Fish Tacos in 1988. Now in its 25th year, Wahoo's has more than 60 locations throughout California, Colorado, Texas, Nevada, Nebraska and Hawaii. He is nationally recognized for his innovative marketing strategies and for his expertise in entrepreneurship. Lam is a sought-after speaker and an adjunct business professor at Concordia University and Chapman University. A passionate philanthropist, Lam is an active supporter of a variety of charitable and community-based organizations including Share Our Strength, Orangewood Children's Foundation, Laurel's House, Festival of Children, Pediatric Cancer Research Foundation, Cystic Fibrosis Foundation, Muscular Dystrophy Association and Surfrider Foundation.




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