BBA in Marketing

BBA | Concentration in Marketing

BBA with a Concentration in Marketing

CalSouthern’s BBA with a Concentration in Marketing: a Closer Look

If you’re considering pursuing an online marketing degree, CalSouthern’s Bachelor of Business Administration (BBA) with a concentration in marketing is an excellent choice to arm yourself with the necessary tools for a career in one of the most important, creative, and results-oriented fields in business. Marketing executives develop and execute the strategies underlying their organizations’ advertising, sales, customer research, and brand-management efforts, among many other initiatives. And with the growing importance of the Internet, social media, and mobile marketing, it’s a sector that’s intimately tied to the latest trends and technologies.

Whether you’re looking to enter the workplace immediately or to progress toward an MBA (or even a doctorate), the bachelor’s-level online marketing degree at CalSouthern provides a valuable combination of core business courses in management and administration with marketing-specific classes. CalSouthern Learners can supplement their BBA with a concentration in marketing by choosing 15 credit hours of elective marketing courses in subjects including advertising, retail management, consumer behavior, sales, brand management, and Internet marketing.

CalSouthern’s proprietary learning platform is online, so you’ll be able to earn your BBA with a concentration in marketing without compromising your current work obligations or your family life.

When you enroll in our School of Business, you’ll learn quickly that CalSouthern is different than other online universities. Faculty, administration, and staff judge their performance by your satisfaction and success. The School of Business faculty is comprised of dedicated, responsive instructors with special expertise in the university’s online learning methodology. They are also established and successful business executives who will mentor you on a one-to-one basis, combining formal academic theory with the latest business strategies and tactics. You’ll develop high-order critical thinking, hone your written and verbal business communication skills, and learn to use current technology to collect and analyze business data to arrive at solutions to real-world business challenges.

We urge you to familiarize yourself with the program, our faculty and staff, and some of our successful alumni. We’re confident that the more you learn about CalSouthern, the more you’ll agree that our BBA with a concentration in marketing is a great choice for those searching for an affordable, accredited online marketing degree of the highest quality.

Marketing Courses

MKT 2409 Consumer Behavior

Credits : 3

This course provides an in-depth look at consumers as individuals, decision makers, and members of our society and will examine the reason consumers behave the way they do. It will look at the thought process that precedes these actions as it introduces the applied science of consumer behavior.

Learning Outcomes:

  • Define the consumer's basic role in the marketplace.
  • Examine perception, memory, and motivation as part of the buying process.
  • Demonstrate the importance for marketers to understand how consumers learn.
  • Integrate the impact consumer's motivation and values have on their decision making.
  • Identify how cultural values dictate the types of products consumers use or avoid.
  • Explain how self-concept is related to consumer behavior.
  • Explain and demonstrate how a consumer's personality influences the way he/she responds to marketing stimuli.
  • Consumer researchers must analyze attitudes to understand the nature and power of attitudes.
  • Identify how the consumer’s models recognize the important components needed to attempt to change a consumers' attitude towards products and services.
  • Explain how decision making is not always rational.
  • Describe how a salesperson can be the crucial link between interest and purchase.
  • Illustrate the way in which group influence and opinion affects motivation to buy.
  • Identify how the important demographic dimensions of a population relate to family and household structure.
  • Summarize how the traditional notions about family are often outdated.
  • Describe the way our decisions to spend our money are influenced by personal and social conditions.
  • Compare and contrast Ethnic, Racial and Religious Subcultures and their influence on buying behavior.
  • Examine the influence age has in the decision making process and it pertains to consumer behavior.
  • Culture is a society's personality - explain this statement in relationship to consumer behavior.
  • Examine the effect style has on underlying cultural conditions.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology
  • Introduce self and explain course expectations.

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