DBA | Doctor of Business Administration

The CalSouthern DBA Program: Online Doctoral Course Listing

Below, please find the online doctoral courses which comprise CalSouthern’s Doctor of Business Administration online degree program. The DBA program consists of an integrated sequence of doctorate courses and a doctoral project that encompasses 60 credits beyond a master’s degree.

Required First Year Courses

MKT 87505 Consumer Behavior, Theory and Analysis

Credits : 3

This course introduces theoretical and substantive issues useful in understanding consumer behavior. The issues are addressed from a number of different viewpoints. Priority is placed on the economic, psychological, and socio-cultural factors that affect consumer behavior and the consumer decision-making process. The focus is on understanding current theoretical and methodological approaches to the various aspects of consumer behavior.

Learning Outcomes:
  • Integrate the course concepts through interaction with other Learners and your Mentor
  • Describe the changing American society in relation to values.
  • Explain the changing demographics that influence society.
  • Summarize consumer behavior in relation to perception of the product.
  • Demonstrate the process of product positioning in relation to consumer behavior.
  • Summarize how motivation and personality influence consumer behavior and the Decision Process
  • Create a plan for successful implementation of a marketing strategy.
  • Develop a marketing message for buyers, retirees, ethnic, and female consumers
  • Recommend ways that understanding customer satisfaction can improve business success.
  • Analyze the most important reasons that a marketing plan is essential for organizational effectiveness.
  • Integrate and apply Critical Thinking and content specific competencies ethically to course concepts
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of you understanding of the course concepts
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Required Second Year Courses

MKT 87505 Consumer Behavior, Theory and Analysis

Credits : 3

This course introduces theoretical and substantive issues useful in understanding consumer behavior. The issues are addressed from a number of different viewpoints. Priority is placed on the economic, psychological, and socio-cultural factors that affect consumer behavior and the consumer decision-making process. The focus is on understanding current theoretical and methodological approaches to the various aspects of consumer behavior.

Learning Outcomes:
  • Integrate the course concepts through interaction with other Learners and your Mentor
  • Describe the changing American society in relation to values.
  • Explain the changing demographics that influence society.
  • Summarize consumer behavior in relation to perception of the product.
  • Demonstrate the process of product positioning in relation to consumer behavior.
  • Summarize how motivation and personality influence consumer behavior and the Decision Process
  • Create a plan for successful implementation of a marketing strategy.
  • Develop a marketing message for buyers, retirees, ethnic, and female consumers
  • Recommend ways that understanding customer satisfaction can improve business success.
  • Analyze the most important reasons that a marketing plan is essential for organizational effectiveness.
  • Integrate and apply Critical Thinking and content specific competencies ethically to course concepts
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of you understanding of the course concepts
Back


Required Third Year Courses

MKT 87505 Consumer Behavior, Theory and Analysis

Credits : 3

This course introduces theoretical and substantive issues useful in understanding consumer behavior. The issues are addressed from a number of different viewpoints. Priority is placed on the economic, psychological, and socio-cultural factors that affect consumer behavior and the consumer decision-making process. The focus is on understanding current theoretical and methodological approaches to the various aspects of consumer behavior.

Learning Outcomes:
  • Integrate the course concepts through interaction with other Learners and your Mentor
  • Describe the changing American society in relation to values.
  • Explain the changing demographics that influence society.
  • Summarize consumer behavior in relation to perception of the product.
  • Demonstrate the process of product positioning in relation to consumer behavior.
  • Summarize how motivation and personality influence consumer behavior and the Decision Process
  • Create a plan for successful implementation of a marketing strategy.
  • Develop a marketing message for buyers, retirees, ethnic, and female consumers
  • Recommend ways that understanding customer satisfaction can improve business success.
  • Analyze the most important reasons that a marketing plan is essential for organizational effectiveness.
  • Integrate and apply Critical Thinking and content specific competencies ethically to course concepts
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of you understanding of the course concepts
Back


Required Doctoral Project Courses

MKT 87505 Consumer Behavior, Theory and Analysis

Credits : 3

This course introduces theoretical and substantive issues useful in understanding consumer behavior. The issues are addressed from a number of different viewpoints. Priority is placed on the economic, psychological, and socio-cultural factors that affect consumer behavior and the consumer decision-making process. The focus is on understanding current theoretical and methodological approaches to the various aspects of consumer behavior.

Learning Outcomes:
  • Integrate the course concepts through interaction with other Learners and your Mentor
  • Describe the changing American society in relation to values.
  • Explain the changing demographics that influence society.
  • Summarize consumer behavior in relation to perception of the product.
  • Demonstrate the process of product positioning in relation to consumer behavior.
  • Summarize how motivation and personality influence consumer behavior and the Decision Process
  • Create a plan for successful implementation of a marketing strategy.
  • Develop a marketing message for buyers, retirees, ethnic, and female consumers
  • Recommend ways that understanding customer satisfaction can improve business success.
  • Analyze the most important reasons that a marketing plan is essential for organizational effectiveness.
  • Integrate and apply Critical Thinking and content specific competencies ethically to course concepts
  • Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of you understanding of the course concepts
Back


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