MBA with a Concentration in International Business
An MBA With a Concentration in International Business: The Perfect Degree for a Global Economy
Today’s economy is truly a global marketplace. Regardless of whether you want to become a business leader in a domestic company or help grow international markets for a multi-national corporation, an in-depth, high-level understanding of international business trends has never been more valuable. CalSouthern’s online Master of Business Administration (MBA) degree with a concentration in international business will give you the tools you need to compete and succeed in today’s fast-changing business world.
CalSouthern’s MBA program provides you with all the essential business knowledge and skills required of business leaders in the 21st century. You’ll understand modern theories of organizational performance and the latest trends in project and marketing management. You’ll learn how to apply current technology to conduct research, analyze data, and develop solutions to modern business challenges. And by choosing elective courses in international economics and marketing, global financial management, multi-cultural business environments, and international law, you can focus your MBA studies to develop an expertise in international business and set yourself apart in a competitive global marketplace.
At CalSouthern, your MBA program will utilize our proprietary e-learning platform. It’s 100-percent online, which will give you the flexibility to progress as quickly as your busy lifestyle permits, from the comfort and convenience of your own home, all without compromising your family or work obligations. Every step of the way, you’ll have the support of CalSouthern’s faculty, administration, and staff, who measure their performance by your success.
As a student in CalSouthern’s MBA program, you’ll learn from Faculty Mentors who are not only skilled, responsive online professors, but who are also established business leaders in their fields. They will combine the latest academic theory with practical, real-world experience and actual business scenarios, all while working one-on-one with you to identify your particular learning styles and your specific interests and expertise.
CalSouthern, an innovator in distance learning since 1978, is a respected institution that not only provides flexible learning solutions for graduate-level students, but which also adheres to the highest ethical and academic standards. With an MBA degree and a concentration in international business from CalSouthern, you’ll step into this global economy with a robust business education that is both well-rounded and specialized, a network of colleagues, and the assurance that your degree has pointed you in the right direction for success and opportunity.
International Business Courses
IB 87513 International Marketing
This course examines the specific issues involved in entering overseas markets and in conducting international marketing operations, as opposed to entering domestic marketing organizations. Attention is focused on problems such as identifying and evaluating opportunities in overseas markets, developing and adapting marketing strategies in relation to specific national market needs and constraints, and coordinating strategies in world markets.Learning Outcomes:
- Summarizes international marketing opportunities.
- Differentiate between a global company and a multinational company.
- Illustrate the types of trade barriers that may confront a business.
- Understand the effect of the history of each culture on international marketing.
- Explore the strategy of planned change
- Analyze the importance of adaptation or accommodation to differences in behavior patterns.
- Appreciate the critical nature of jurisdiction when legal disputes arise.
- Examine qualitative and quantitative research and the problems of gathering primary data.
- Illustrate the connection between the economic level of a country and the opportunities created as economic growth occurs.
- Summarize the evolution of NAFTA and its implications for Latin America.
- Assess the need for strategic planning to achieve company goals.
- Explore the relationship between consumer perceptions of products and culture.
- Illustrate the important role of relationship marketing in maintaining competitiveness in industrial goods marketing.
- Generalize between the home country and foreign country middleman alternatives available to an international marketer.
- Assess the impact of anti-terrorism regulations on the export/import process.
- Grade the communications process as a way of better understanding the diversity that exists in developing an international promotional program.
- Design training programs and compensation systems for international employees.
- Examine foreign trade zones as an important means of controlling and possibly lessening some of the costs associated with price escalation.
- Describe the dangers of stereotyping foreign managers.
- Introduce self and explain course expectations
- Integrate the course concepts through interaction with other Learners and your Mentor.
- Access information efficiently and effectively.
- Evaluate information critically and competently.
- Practices ethical behavior in regard to information and information technology.