Single Doctoral-Level Business Courses
At CalSouthern, students may enroll in a course at the doctoral level without committing to a degree program. It’s a great option for students who want to:
- Get a feel for online learning at CalSouthern before pursuing a doctoral degree
- Earn credits that can be applied toward a doctorate at CalSouthern or another institution*
- Gain knowledge and expertise at the highest academic level in a topic of particular interest
Choose any of the doctoral courses offered by the CalSouthern’s School of Business. You’ll find a vast selection of subjects available, on topics as diverse as leadership, technology management, statistics, organizational development, finance, consumer behavior and supply chain management.
Getting started is a quick and simple process. No entrance exams are required and you don’t have to provide official transcripts. A master’s degree is not required to take doctoral-level courses. (However, if you wish to commit to CalSouthern’s Doctor of Business Administration program, a master’s degree is a prerequisite.) Courses start every month; you’ll never encounter a closed course or waiting list!
*Although credits from regionally accredited institutions like CalSouthern are readily accepted by other universities, acceptance is at the discretion of the receiving institution.
Doctoral Business Courses
MKT 87505 Consumer Behavior, Theory and Analysis
This course introduces theoretical and substantive issues useful in understanding consumer behavior. The issues are addressed from a number of different viewpoints. Priority is placed on the economic, psychological, and socio-cultural factors that affect consumer behavior and the consumer decision-making process. The focus is on understanding current theoretical and methodological approaches to the various aspects of consumer behavior.Learning Outcomes:
- Integrate the course concepts through interaction with other Learners and your Mentor
- Describe the changing American society in relation to values.
- Explain the changing demographics that influence society.
- Summarize consumer behavior in relation to perception of the product.
- Demonstrate the process of product positioning in relation to consumer behavior.
- Summarize how motivation and personality influence consumer behavior and the Decision Process
- Create a plan for successful implementation of a marketing strategy.
- Develop a marketing message for buyers, retirees, ethnic, and female consumers
- Recommend ways that understanding customer satisfaction can improve business success.
- Analyze the most important reasons that a marketing plan is essential for organizational effectiveness.
- Integrate and apply Critical Thinking and content specific competencies ethically to course concepts
- Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of you understanding of the course concepts