Undergraduate Business Courses

Single Courses - School of Business

Start by taking a single course

At CalSouthern, you have the option of enrolling in a course without committing to a degree program. It’s a fantastic way to get a feel for the CalSouthern online learning experience before enrolling. You can apply the credits you earn to a CalSouthern bachelor’s degree program, or, since CalSouthern is regionally accredited, the credits are readily transferable into a bachelor’s program at another institution, as well.* Or, maybe you simply want to gain college-level knowledge and expertise in a topic area of interest to you.

Choose from any of the undergraduate courses in CalSouthern’s School of Business. A vast selection of subjects are available, on topics as diverse as business communication, marketing, finance, human resources and international business.

Getting started is quick and easy. No entrance exams are required and you don’t have to provide official transcripts. Courses start every month and you’ll never encounter a closed course or waiting list!

*Although credits from regionally accredited institutions like CalSouthern are readily accepted by other universities, acceptance is at the discretion of the receiving institution.

Undergraduate Business Courses

ENT 2408 Entrepreneurship and the Internet

Credits : 3

The role of this course is to introduce the entrepreneurial student to both current and future Internet applications for operating and promoting their business ventures. The student will explore new ideas that both shape the global information marketplace and promote business venture growth. The course also investigates how the digitally based manager utilizes web-based tools to expand their venture by focusing on areas, such as emerging markets and strategies, ebocube business models, buying cycles and email utilization, websites, and marketing operations.

Learning Outcomes:
  • Identify emerging markets and Western company outsourcing.
  • Explain SWOT analysis, partner/channel marketing and branding policies.
  • Demonstrate business and ebocube models.
  • Explain key metrics, performance indicators, and ROMI.
  • Define ebocube phase two and data life cycle.
  • Apply EM and homegrown data, plus integrate communications.
  • Explain buying cycles and communications channels.
  • Identify SMART objectives and email communications goals.
  • Evaluate differences between Webcasts and Websites.
  • Discuss role of Webcasts and Websites in targeting emerging markets.
  • Describe web banners and marketing strategies.
  • Explain the use of direct mail, telemarketing, and communication channels.
  • Discuss marketing operations (MOPS).
  • Discuss budget planning and database management.
  • Define marketing aspects, ebocodes, and closing the loop.
  • Introduce self and explain course expectations.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.

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