Undergraduate Business Courses

Single Courses - School of Business

Start by taking a single course

At CalSouthern, you have the option of enrolling in a course without committing to a degree program. It’s a fantastic way to get a feel for the CalSouthern online learning experience before enrolling. You can apply the credits you earn to a CalSouthern bachelor’s degree program, or, since CalSouthern is regionally accredited, the credits are readily transferable into a bachelor’s program at another institution, as well.* Or, maybe you simply want to gain college-level knowledge and expertise in a topic area of interest to you.

Choose from any of the undergraduate courses in CalSouthern’s School of Business. A vast selection of subjects are available, on topics as diverse as business communication, marketing, finance, human resources and international business.

Getting started is quick and easy. No entrance exams are required and you don’t have to provide official transcripts. Courses start every month and you’ll never encounter a closed course or waiting list!

*Although credits from regionally accredited institutions like CalSouthern are readily accepted by other universities, acceptance is at the discretion of the receiving institution.

Undergraduate Business Courses

MKT 2107 Retail Management

Credits : 3

This course examines the hierarchy and management methods of product distribution from producer to consumer through the retail establishment. Retail management involves critical factors of product development, product management, and product delivery which can spell success or failure for any business. It illustrates how retail product distribution is performed from producer to consumer.

Learning Outcomes:
  • Describe the functions retailers perform and the clarity of decisions they make to satisfy customer needs in rapidly changing retail environment.
  • Describe the different types of retailers.
  • Examine how retailers are using multiple selling channels.
  • Discuss factors consumers consider when choosing stores and buying merchandise.
  • Examine the financial strategy associated with the market strategy.
  • Discuss the location strategy for the retail outlets.
  • Examines systems used to control the flow of information and merchandise.
  • Provide an overview of how retailers manage their merchandise inventory.
  • Explores how retailers buy merchandise from vendors.
  • Addresses the question of how retailers set and adjust prices.
  • Examine at the approaches that retailers take to build their brand image and communicate with their customers.
  • Examine at the approaches that retailers take to build their brand image and communicate with their customers.
  • Describe the layout of a store design and the enhancements of visual merchandise.
  • Describe the type of customer service that is needed in retail management.
  • Integrate the course concepts through interaction with other Learners and your Mentor.
  • Introduce self and explain course expectations.
  • Access information efficiently and effectively.
  • Evaluate information critically and competently.
  • Practices ethical behavior in regard to information and information technology.

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