Undergraduate Business Courses

Single Courses - School of Business

Start by taking a single course

At CalSouthern, you have the option of enrolling in a course without committing to a degree program. It’s a fantastic way to get a feel for the CalSouthern online learning experience before enrolling. You can apply the credits you earn to a CalSouthern bachelor’s degree program, or, since CalSouthern is regionally accredited, the credits are readily transferable into a bachelor’s program at another institution, as well.* Or, maybe you simply want to gain college-level knowledge and expertise in a topic area of interest to you.

Choose from any of the undergraduate courses in CalSouthern’s School of Business. A vast selection of subjects are available, on topics as diverse as business communication, marketing, finance, human resources and international business.

Getting started is quick and easy. No entrance exams are required and you don’t have to provide official transcripts. Courses start every month and you’ll never encounter a closed course or waiting list!

*Although credits from regionally accredited institutions like CalSouthern are readily accepted by other universities, acceptance is at the discretion of the receiving institution.

Undergraduate Business Courses

MKT 2416 Internet Marketing

Credits : 3

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Learning Outcomes:
  • Define the scope of Internet marketing
  • Explain the concept of a marketing strategy
  • Explain the importance of value proposition in developing marketing strategies.
  • Distinguish between acquisition, conversion, and retention strategies.
  • Compare event marketing, publicity, affiliated marketing, and portal sponsorships.
  • Contrast email marketing, search marketing and SMM.
  • Explain the importance of customer retention and CLV.
  • Summarize the role customer service has in creating sustainable competitive advantage.
  • Explain how to protect consumer data from data breaches and other security threats.
  • Evaluate course concepts critically and competently through interaction with Learners and Faculty Mentor.
  • Practices ethical behavior in regard to information and information technology

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